“I would imagine it’s much easier for a niche product like this to find its audience on Amazon.”Īnd any marketing buzz an online product generates is good for a company overall. “If someone tried to stock $25 boxes of cereal across brick-and-mortar stores, I think it would be a hard sell,” he said. By having an online strategy, “you don’t need to displace something that there’s more demand for on shelves,” Anderson said.Įven enthusiastic consumers like Spivey understand the limited market for these products. “Amazon is a great testing ground for new innovation, as well as a good way to capture demand for something niche and not worthy of widespread brick-and-mortar distribution,” said Keith Anderson, senior vice president of strategy and insights at e-commerce research company Profitero.Īfter all, grocery store shelf space is not only limited, it’s expensive: Manufacturers pay what’s called a slotting fee to have their products placed on that valuable real estate. “It is a Doritos bag, not a bag of Doritos,” according to the description for the questionably collectible chip bag.) These items were released on the heels of Doritos’ Jurassic World promotion on Amazon, which involved “seven flavors of specially marked Doritos with custom Jurassic World: Fallen Kingdom packaging.” (A third-party Amazon seller is now selling empty dino Dorito bags for $10, plus shipping. But for now, Amazon is tuned more for impulse-buying gimmicky junk food than weekly grocery shopping.Ĭonsider, for instance, this summer’s newcomers to Amazon’s snack aisle: $25 boxes of Keebler Fudge Stripes cookies and Kellogg’s Frosted Flakes that come, inexplicably, with digital screens loaded with behind-the-scenes footage from the making of Jurassic World: Fallen Kingdom. How about the fictional “Pepsi Perfect” product from Back to the Future Part II? PepsiCo made the soda a reality on Amazon in 2015 and - in the carefully crafted words of a spokesperson - it “sold out faster than we can say 1.21 gigawatts.”Īnd this year, Coca-Cola decided two classic products, Diet Coke Lime and Diet Coke Cherry, would spend their final days in the land of Amazon before they were eventually discontinued.Į-commerce is the next frontier for food companies, as evidenced by Amazon’s acquisition of Whole Foods. Want nacho cheese Doritos in a bag with an audio jack that can also play the Guardians of the Galaxy Vol. There’s an unexpected destination for the offbeat snacker where limited-time promotional snacks and discontinued cult-classic flavors find new life: Amazon, the new laboratory of the food world.Īs brands throw products on Amazon to test demand and generate buzz, the platform has become littered with odd, limited-time promotional products, evolving into a paradise for enthusiasts of weird snacks unavailable in stores.
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